EMBRA — self-initiated investor deck

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A narrative deck carried almost entirely by charts.

Self-initiated 18 slides

Thermal energy storage
Rotterdam
Series A €18M

Design decisions

The EBITDA line changes colour exactly where it crosses zero. That crossing is the only thing anyone needs to remember from the slide — everything else is context.

On the economics chart the €18 margin is drawn as empty space between two bars. The gap is the argument, so nothing was allowed to fill it.

One accent colour across eighteen pages, spent on one element per page. When everything is highlighted, nothing is.

EMBRA deck, slide 1 of 18 — self-initiated

EMBRA deck, slide 2 of 18 — self-initiated

EMBRA deck, slide 3 of 18 — self-initiated

EMBRA deck, slide 4 of 18 — self-initiated

EMBRA deck, slide 5 of 18 — self-initiated

EMBRA deck, slide 6 of 18 — self-initiated

EMBRA deck, slide 7 of 18 — self-initiated

EMBRA deck, slide 8 of 18 — self-initiated

EMBRA deck, slide 9 of 18 — self-initiated

EMBRA deck, slide 10 of 18 — self-initiated

EMBRA deck, slide 11 of 18 — self-initiated

EMBRA deck, slide 12 of 18 — self-initiated

EMBRA deck, slide 13 of 18 — self-initiated

EMBRA deck, slide 14 of 18 — self-initiated

EMBRA deck, slide 15 of 18 — self-initiated

EMBRA deck, slide 16 of 18 — self-initiated

EMBRA deck, slide 17 of 18 — self-initiated

EMBRA deck, slide 18 of 18 — self-initiated